Videos

May 23, 2022

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May 23, 2022

Publishing 1

This is a video about Publishing 1

00:00 Publishing 1

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Liv Anderman, VP of Marketing at Findem, talks with Jeremy about differentiation in an over-saturated market.

Highlights:

How Findem positions themselves to stand out in the crowded talent acquisition industry
The importance and value of studying competitors
Content that facilitates differentiati…

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Greg Malacane, VP of Marketing & Customer Success at Endowance Solutions, talks with Jeremy about gaining brand recognition through LinkedIn.

Highlights:

Why Greg chooses LinkedIn to bolster brand recognition
The relative value of posting on the company's LI page vs employees posting on their per…

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Andy Smith, VP Marketing at Power Reviews, talks with Jeremy about allocating marketing budget.

Highlights:

Allocating marketing spend on new business vs. existing customers
Measuring marketing spend ROI on revenue and demo requests
Partnering with sales to better determine marketing budget alloc…

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Steve Cummins, VP of Marketing at AirTame, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about creating a marketing team.

Highlights:

Steve's strategy to build a marketing team to create an ideal culture
Key roles to consider for a positive marketing culture
Strategies fo…

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Laura Russell, VP of Marketing at Adlucent, talks with Jeremy about sales-marketing alignment.

Highlights:

How Laura defines "alignment"
How creating commitment across stakeholders results in alignment
Roles that sales can play in content creation
How misaligned KPIs can results in sales-marketin…

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Joe Matar, VP of Marketing at Brazen, talks with Jeremy about the powerful marketing value of B2B podcasting.

Highlights:

The role the company's podcast, Talent on the Rise, plays in it's marketing strategy
How podcasting has been a useful tool for sales
The role the podcast host plays in making …

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Roger Lee, CMO at General Assembly, talks with Jeremy about thought leadership.

Highlights:

How Roger creates thought leadership that is leading and not just following
How much thought leadership needs to be creative and entertaining
Why ensuring consistent branding in thought leadership is impo…

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Rachel Iannarino, VP of Marketing & Client Experience at Baesman, talks with Jeremy about the collaboration between the sales team and the marketing team.

Highlights:

How Rachel ensures that her team properly engages with the sales team to achieve the company's goals
Examples of strategies for wo…

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Matt Sickler, Head of Demand Generation & North America Marketing at Linnworks, talks with Jeremy about building a modern marketing function.

Highlights:

Matt's bottom up and top down modern marketing function
Skills to look for in a modern marketing team
Matt's approach to build a martech stack…

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Helen Piña, VP of Marketing at White Cup, talks with Jeremy about sincere marketing.

Highlights:

What sincere marketing means
An example of Helena's sincere marketing strategy
What does not work with sincere marketing

Audio episode:

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Jack Thurston, VP of Marketing at ButcherJoseph & Co., talks with Jeremy about B2B Facebook marketing.

Highlights:

How Jack leverages Facebook to engage prospects
What not to do on Facebook

Audio episode: https://www.engageyourtribepod.com/b2b-facebook-marketing-w-jack-thurston/

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Greg Hooven, President at MarketReach, and Rod Griffith, Chief Client Officer & Co-founder at MarketReach, talk with Jeremy about the value of marketing.


Highlights:

Some common misconceptions about marketing
How to sell tech founders on the value of marketing
Common mistakes B2B companies mak…

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Chris Beall, CEO at ConnectAndSell, talks with Jeremy about the art & science of cold calling.

Highlights:

Using "tactical empathy" forcold calling
How to gain someone's trust in a cold call
How Chris's strategy works in practice

Audio episode: https://www.engageyourtribepod.com/the-art-scien…

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Sabrina Zahn, Senior VP of Marketing at FLASH, talks with Jeremy about original customer research.

Highlights:

🎤 The value of original customer research
🎤 Using original research data to create powerful content

Audio episode: https://www.engageyourtribepod.com/the-value-of-original-market-resea…

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Will Devlin, VP of Marketing at MessageGears, talks with Jeremy about marketing to in-market prospects.

Highlights:

-Strategies for figuring out which of will prospects are in-market
-How knowing who is in-market affects MessageGears' content and messaging
-The marketing value of podcasting

A…

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Kendall Bazan, CMO at Fund That Flip, talks with Jeremy about marketing through multiple channels.

Highlights:
-Strategies for staying consistent with messaging and content with competing priorities and channels
-What Kendall does to ensure that her content engages with her audience
-When multiple…

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Will Davis, VP of Product Marketing at Workato, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about his "going small to go deep" marketing strategy.

Highlights:
-What "going small to go deep" means to Will
-The advantages of honing in on the best use cases for your offerin…

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- Matt Young, CEO at UserVoice, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about ongoing product-market fit.

Highlights:

- The importance of finding "ongoing" product-market fit
-Common mistakes companies make when trying to find their product-market fit
What it takes …

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April 8, 2022

Getting internal buy-in

James Stanton, VP of Marketing at Empyrean, on getting internal buy-in for focusing on the "Why?"

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James Stanton, VP of Marketing at Empyrean, shared valuable insights about discovering and articulating the "Why" on the latest episode of Engage Your Tribe.


Highlights:

- How James has gotten internal buy-in for focusing on the "Why"
- Why discovering and articulating the why matters
- The valu…

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April 8, 2022

Aditi Joshi Interview

Recording

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Chris Shuptrine, VP of Marketing at Kevel, shared some great insights about engaging multiple audiences on the latest episode of Engage Your Tribe:

🎤 The challenges associated with engaging with two different audiences
🎤 How Chris keeps marketing momentum during long sales cycles with two differen…

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