Sept. 29, 2021

Using intent data to drive marketing strategy w/ Jamie Walker


Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Jamie Walker, SR VP of Marketing at Keyfactor. 

Highlights:

  • Using intent data to drive marketing and marketing/sales alignment
  • Recognizing buying intent signals
  • Updating and validating buyer personas

Learn more about Keyfactor

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