Feb. 23, 2021

The emotional component of engagement w/ Kayla Ratz


What do engagement, trust, emotion, and brand awareness have in common?

For Kayla Ratz, Digital Marketing Manager at GP Strategies, the answer is: everything. 

 “Engagement is the core of where GP Strategies starts to build trust in its brand,” Ratz says. “Customers and prospects are more emotionally tied to a brand when the customer experience is good and the customer experience is good when you have several touch points that initiate engagement.”

In this episode we dig into the intersection between engagement, emotion, and building trust with customers.