July 6, 2021

Speaking your customers' language w/ Kathleen Kaag


Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Kathleen Kaag, VP of Marketing at Loadsmart, about speaking your customers’ language.

Stuff we discuss:

  • Techniques for earning customers’ trust
  • The challenges of disrupting an “old-school” industry
  • Connecting with two related but different audiences

Learn more about Loadsmart

Connect with kathleen on LinkedIn