Scott Lavery, VP of Marketing at Appsian, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about thought leadership content strategy.
- How Scott defines “thought leadership” and why objectivity plays a central role
- Striking a balance between the educational and transactional goals of thought leadership content
- Why a lot of thought leadership content is mediocre at best
- Stuff B2B marketers can learn from B2C marketers
Learn more about Appsian
Connect with guest on LinkedIn