July 20, 2021

How audience segmentation drives content personalization w/ Isabella Jiao


Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Isabella Jiao, VP of Marketing at FanFood about personalization, audience segmentation, and testing.

Stuff we discuss:

  • The value of giving before taking and providing value before pitching
  • How marketing-sales alignment helps segment audiences more accurately
  • Why quantitative data is not enough to present a full and accurate picture of your audience
  • The power and value of empathy

 Learn more about FanFood 

Connect with Isabella on LinkedIn