Aug. 9, 2021

Differentiate through data-backed claims w/ Seth Goldhammer


Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, talks with Seth Goldhammer, VP of marketing at Spyderbat.  

 Stuff we discuss:

  • Achieving differentiation by making realistic marketing claims backed by data Telling your story to communicate how you help prospects solve specific, real-world problems
  • Creating marketing assets that tap into prospects’ desire to “be a hero” and achieve great thing
  • Getting to know your end users by simply talking with them, instead of proxies in their market

Learn more about Spyderbat

Connect with Seth on LinkedIn