Feb. 11, 2022

Creating and testing new personas w/ Chanan Averbuch


Chanan Averbuch, Executive VP of the Americas at Primeview, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about creating and testing new personas.

Highlights:

  • Determining relevant decision makers for a new offering
  • Strategies for developing new personas
  • Testing and tweaking personas

Learn more about Primeview

Connect with Chanan on LinkedIn