Dec. 3, 2021

Brand marketing vs. product marketing w/ Stephanie Barbosa


Stephanie Barbosa, Senior Director of Marketing at Conquest Planning, talks with Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, about brand marketing vis a vis product marketing.

Highlights:

  • Difference between brand marketing and product-centered marketing and why it matters
  • How and why thought leadership plays a central role in brand marketing
  • Strategies for producing high-level thought leadership content

Learn more about Conquest Planning

Connect with Stephanie Barbosa on LinkedIn