May 4, 2022

Bottom up & top down marketing strategy w/ Matt Sickler


Matt Sickler, Head of Demand Generation & North America Marketing at Linnworks, talks with Jeremy about building a modern marketing function.

Highlights:

  • Matt's bottom up and top down modern marketing function 
  • Skills to look for in a modern marketing team
  • Matt's approach to build a martech stack 

Learn more about Linnworks

Connect with Matt on LinkedIn